The Manifesto

You're not in
Kansas anymore.

Search isn't just changing. It has changed. It evolved into something better — considerably more intuitive and useful than it was before. The rules have changed and it's time for new thinking.

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A seismic shift in search.

You use AI search right? Everyone does. So search absolutely still matters. But you can't 'rank check' a conversation or measure the impact in 'clicks'. People will cling on to what once worked and what they used to monitor - we believe AI search demands better response.

You do want to know if you are a part of the conversation, what is being said about you and when. Right?

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The AI revolution tore up the search rule book. If the rule book is broken we aren’t interested in following it any longer. Are you?

Find the scale of the problem.

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What should you want?

You should want to know what AI is telling your potential customers about you or your products. When and how it recommends you and your services — or if it ignores all your efforts and enthusiastically promotes your competitors!

These are the conversations that matter now and will matter more as AI advances into search.

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What do you need?

Just as you may have done with market research, you need a way to ask hundreds of questions and analyse those responses. Work out what the themes are among them. What is really being said about you and how often it is said.

Good market research shows you strengths and weaknesses. It helps you understand where to be more active, what you should be saying, and how perhaps you should be changing.

Let us show you
The Outcome

What you get.

These are our aims. To provide you with those insights from AI conversations. So you can understand through data-driven analysis where your message doesn't match the outcome. Where AI 'learning' makes it willing to promote your services or warn customers away.

- Brand & Sector analysis centred on your business
- Detailed review of AI responses and your exposure
- Positive & Negative sentiment interrogation
- Exploration of AI sources influencing your brand
- AI response thinking exposed
- NSS, SWOT analysis and more

Theme Analysis & Insight

We provide those insights. Helping you understand through data-driven analysis where the message doesn't match the outcome.

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Scale Analysis

Identifying misconceptions nested deep within AI learning sets.

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Outcome Mapping

Pinpointing where the narrative deviates from your intended brand strategy.

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Competitive Edge

Revealing when competitors are enthusiastically prompted over your services.

Neural Analysis

Real-World Intelligence

"

For minor repairs or routine servicing, Lookers Ford and Evans Halshaw offer 'Express Services' where two technicians work on the car simultaneously...
"

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Evans Halshaw Ford Leeds: This dealership explicitly offers a complimentary drop-off service.
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Choose your lane!

help

What should you want?

You should want to know what AI is telling your potential customers about you or your products. When and how it recommends you and your services — or if it ignores all your efforts and enthusiastically promotes your competitors!

These are the conversations that matter now and will matter more as AI advances into search.

lightbulb

What do you need?

Just as you may have done with market research, you need a way to ask hundreds of questions and analyse those responses. Work out what the themes are among them. What is really being said about you and how often it is said.

Good market research shows you strengths and weaknesses. It helps you understand where to be more active, what you should be saying, and how perhaps you should be changing.