Search isn't just changing. It has changed. It evolved into something better — considerably more intuitive and useful than it was before. The rules have changed and it's time for new thinking.
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A seismic shift in search.
You use AI search right? Everyone does. So search absolutely still matters. But you can't 'rank check' a conversation or measure the impact in 'clicks'. People will cling on to what once worked and what they used to monitor - we believe AI search demands better response.
Traditional search gives you links, news packs, maps and more. AI search doesn't work in the same way. So neither do we.
The AI revolution tore up the search rule book. If the rule book is broken we aren’t interested in following it any longer. Are you?
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SEARCH PERFORMANCE
Adapt Your Strategy
Find the scale of the problem.
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What should you want?
You should want to know what AI is telling your potential customers about you or your products. When and how it recommends you and your services — or if it ignores all your efforts and enthusiastically promotes your competitors!
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What do you need?
Just as you may have done with market research, you need a way to ask hundreds of questions and analyse those responses. Work out what the themes are among them. What is really being said about you and how often it is said.
These are our aims. To provide you with those insights from AI conversations. So you can understand through data-driven analysis where your message doesn't match the outcome. Where AI 'learning' makes it willing to promote your services or warn customers away.
Brand & Sector analysis centred on your business
Detailed review of AI responses and your exposure
Positive & Negative sentiment interrogation
Thematic investigation
Exploration of AI sources influencing your brand
AI response thinking exposed
NSS, SWOT analysis and more
Pricing Conversations
69 records / 240
payments
28.7%Penetration
Voice of Customer
56 records / 249
forum
22.5%Penetration
Neural Analysis
Real-World Intelligence
For minor repairs or routine servicing, Lookers Ford and Evans Halshaw offer 'Express Services' where two technicians work on the car simultaneously...
Intelligence Node
Evans Halshaw Ford Leeds: This dealership explicitly offers a complimentary drop-off service.
Semantic Signal
Several customers noted that once the sale was finalized, the 'polite' demeanor of the staff shifted... reporting difficulty in getting repairs addressed.
Pattern Match
Common complaints include weeks-long wait times for simple repairs, difficulty getting through to the service team by phone.
VOC Record
For minor repairs or routine servicing, Lookers Ford and Evans Halshaw offer 'Express Services' where two technicians work on the car simultaneously...
Insight
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Evans Halshaw Ford Leeds: This dealership explicitly offers a complimentary drop-off service.
Insight
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Audit Hub
Theme Analysis & Insight
Helping you understand through data-driven analysis where your message doesn't match your desired outcome.
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Scale Analysis
Identifying misconceptions nested deep within AI learning sets.
psychology
Outcome Mapping
Pinpointing where the narrative deviates from your intended brand strategy.
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Competitive Edge
Revealing when competitors are enthusiastically prompted over your services.
Choose your lane!
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I want my old ranking data!
If you are after all the ranking, click and impression data you had before AI search then there are plenty of options out there for you that attempt to map AI search to those well used metrics. Choose them.
Well that's the biggest step. Seeing what you had is no longer what you need. AI search isn't the same, so we aren't going to cling to the past either. Choose us.