The METHOD
If you don't like what's being said, change the conversation.
- Don Draper
Think of auditing AI search as though you were conducting market research. Like surveying 1,000s of people for their opinions.
That's where we begin.
If you don't like what's being said, change the conversation.
The INPUT
What you put in matters.
AI search doesn't give answers like a traditional search would. You can waste a lot of money asking questions where you will never be the answer. You're old keyword research...well it is old!
We prompt AI using the questions that matter to induce key conversation points. Prompts that are going to help you understand the critical paths in a users AI journey where your business should be active.
We prompt AI using the questions that matter to induce key conversation points. Prompts that are going to help you understand the critical paths in a users AI journey where your business should be active.
- An AI prompt strategy designed for your sector
- Customer pain points
- Transactional search
- Reputational search
- Fully grounded in your objectives
AI conversations don't all start with 'buy from here' but they often end with it.
Search Performance Engine
AI prompting with purpose
A vast source of commentary & opinion that requires detailed segmentation and analysis.
Strategic Insights
Mapping AI responses
The PROCESS
The heavy lifting.
Just knowing how many conversations you turn up in isn't going to help you on its own. That data requires significant processing.
- Extraction techniques to mitigate naming variants
- Intensive theme analysis & mapping
- Lifting sentiment from complex responses
- Investigating AI 'thinking' patterns
- Identifying 3rd party source value
- Segmenting AI response themes
The output
Marketing knowledge.
Our reports tell you what is being said by AI. What matters to it, what it thinks customers need to know about you.
We generate NSS, SWOT analysis and more from our qualified data to give you a thorough understand of what AI understands about you - or doesn't!
We then look at how you can maximise your strengths, mitigate your weaknesses and fight against negative sentiment that may be buried in an AI's training data.
We generate NSS, SWOT analysis and more from our qualified data to give you a thorough understand of what AI understands about you - or doesn't!
We then look at how you can maximise your strengths, mitigate your weaknesses and fight against negative sentiment that may be buried in an AI's training data.
You listen to a conversation, then you get to respond.
Search Performance Engine
Listen first approach
Capabilities
Audit Features
Not a dashboard of data - get the action points you need.
Influential content
Sector Indexing
Understand the AI search landscape with specialist entity mapping and take the guess work out of what success looks like. We're breaking new ground in understanding what influences AI search results.
Domain Association Matrix
grounding sources matchesTrue Marketing Intelligence
Marketing & Search
We conduct intensive sentiment analysis. Training our systems using response data to help us review and classify semantic signals to generate a full picture of what AI consistently surfaces within its results. Our Net Sentiment Score and the detail behind it gives you a true understanding of your success within AI search.
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Switch2 Energy’s 89.4% NSS is driven by its deep-rooted industry authority and a 'resident-first' operational model that prioritizes consumer protection and empathetic debt management. The score reflects a high degree of trust from both institutional partners and end-users, despite systemic pricing pressures inherent to the heat network sector.
NSS Audit Context
Calculated NSS: 89.4% (Incumbent Trust)
ECOSYSTEM MAPPING
Competitor Resonance
Understand your positioning within the broader industry context and competitor landscape. Traditional competitors are not always the same as competition you face in AI search. Get to know who your competitors are and importantly why!
Co-occurrence adjacency
shared conversation frequencyPersona Analysis
Target your customers
Conversational search breaks away from the traditional search scope. AI wants to know who is searching and why - you need to understand that too and discover which customers you may be failing to engage with.
Category Penetration Scores
dataset share frequencyDeveloper
66 records out of 120
55%freq
Housing Association
42 records out of 60
70%freq
Local Authority
43 records out of 60
71.7%freq
Pugh & SWOT ANALYSIS
Strategic Insights
Automated strengths, weaknesses, opportunities, and threats analysis based on LLM data to feed straight into your marketing pipelines.
Weighted Pugh Matrix Leaderboard
competitive index rating1DATA ENERGY
score:155
2GINGER ENERGY
score:148
3SWITCH2 ENERGYTarget
score:146
4CLEVER ENERGY BILLING
score:136
5VITAL ENERGI
score:132
Choose your lane!
I want my old ranking data!
If you are after all the ranking, click and impression data you had before AI search then there are plenty of options out there for you that attempt to map AI search to those well used metrics. Choose them.
I want to explore rich AI responses!
Well that's the biggest step. Seeing what you had is no longer what you need. AI search isn't the same, so we aren't going to cling to the past either. Choose us.