The METHOD

If you don't like what's being said, change the conversation.
- Don Draper

Think of auditing AI search as though you were conducting market research. Like surveying 1,000s of people for their opinions.

That's where we begin.

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The INPUT

What you put in matters.

AI search doesn't answer like a traditional search would. You can waste a lot of money asking questions where you will never be the answer. You're old keyword research...well it is old!

We ask the prompt using the questions that matter. The questions that are going to help you understand the critical points in a users AI journey where your business should be active.

- An AI prompt strategy designed for your sector
- Customer pain points
- Transactional search
- Reputational search
- Fully grounded in your objectives

The PROCESS

The heavy lifting.

Just knowing how many conversations you turn up in isn't going to help you on its own. That data requires significant processing.

- Extraction techniques to mitigate naming variants
- Lifting sentiment from complex responses
- Investigating AI 'thinking' patterns
- Identifying 3rd party source value
- Segmenting AI response themes

The output

Marketing knowledge.

Our reports tell you what is being said by AI. What matters to it, what it thinks customers need to know about you.

We generate NSS, SWOT analysis and more from all the data we gather to give you a thorough understand of what AI understands about you - or doesn't!

We then look at how you can maximise your strengths, mitigate your weaknesses and fight against negative sentiment that may be buried in an AI's training data.


Questions?
Capabilities

Platform Features

Visualise and analyse the AI search landscape with our suite of intelligence tools.

Visibility Index
BRAND FREQUENCY

Visibility Index

Track how often your brand is mentioned across millions of AI-generated responses.

Competitor Resonance
ECOSYSTEM MAPPING

Competitor Resonance

Understand your positioning within the broader industry context and competitor landscape.

Conversion Barriers
FRICTION POINTS

Conversion Barriers

Identify negative sentiment or areas where AI highlights weaknesses in your offering.

Strategic Insights
SWOT ANALYSIS

Strategic Insights

Automated strengths, weaknesses, opportunities, and threats analysis based on LLM data.

Sentiment Tracking
VOICE OF CUSTOMER

Sentiment Tracking

Monitor and categorise customer sentiment as perceived and repeated by AI models.

WANT A DEMO?

Live Demo

We're happy to share the output of our work, get in touch to arrange a demonstration call.

LEARN MORE

Choose your lane!

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What should you want?

You should want to know what AI is telling your potential customers about you or your products. When and how it recommends you and your services — or if it ignores all your efforts and enthusiastically promotes your competitors!

These are the conversations that matter now and will matter more as AI advances into search.

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What do you need?

Just as you may have done with market research, you need a way to ask hundreds of questions and analyse those responses. Work out what the themes are among them. What is really being said about you and how often it is said.

Good market research shows you strengths and weaknesses. It helps you understand where to be more active, what you should be saying, and how perhaps you should be changing.