The METHOD

If you don't like what's being said, change the conversation.
- Don Draper

Think of auditing AI search as though you were conducting market research. Like surveying 1,000s of people for their opinions.

That's where we begin.

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The INPUT

What you put in matters.

AI search doesn't give answers like a traditional search would. You can waste a lot of money asking questions where you will never be the answer. You're old keyword research...well it is old!

We prompt AI using the questions that matter to induce key conversation points. Prompts that are going to help you understand the critical paths in a users AI journey where your business should be active.
  • An AI prompt strategy designed for your sector
  • Customer pain points
  • Transactional search
  • Reputational search
  • Fully grounded in your objectives
AI conversations don't all start with 'buy from here' but they often end with it.
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Search Performance Engine

AI prompting with purpose

A vast source of commentary & opinion that requires detailed segmentation and analysis.
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Strategic Insights

Mapping AI responses

The PROCESS

The heavy lifting.

Just knowing how many conversations you turn up in isn't going to help you on its own. That data requires significant processing.
  • Extraction techniques to mitigate naming variants
  • Intensive theme analysis & mapping
  • Lifting sentiment from complex responses
  • Investigating AI 'thinking' patterns
  • Identifying 3rd party source value
  • Segmenting AI response themes
The output

Marketing knowledge.

Our reports tell you what is being said by AI. What matters to it, what it thinks customers need to know about you.

We generate NSS, SWOT analysis and more from our qualified data to give you a thorough understand of what AI understands about you - or doesn't!

We then look at how you can maximise your strengths, mitigate your weaknesses and fight against negative sentiment that may be buried in an AI's training data.

Questions?
You listen to a conversation, then you get to respond.
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Search Performance Engine

Listen first approach

Capabilities

Audit Features

Not a dashboard of data - get the action points you need.

Sector Indexing
BRAND FREQUENCY

Sector Indexing

Understand the AI search landscape with specialist entity mapping and take the guess work out of what success looks like.

Competitor Resonance
ECOSYSTEM MAPPING

Competitor Resonance

Understand your positioning within the broader industry context and competitor landscape.

Conversion Barriers
FRICTION POINTS

Conversion Barriers

Identify negative sentiment from thousands of complex conversations where AI highlights weaknesses in your offering.

Strategic Insights
SWOT ANALYSIS

Strategic Insights

Automated strengths, weaknesses, opportunities, and threats analysis based on LLM data to feed straight into your marketing pipelines.

Theme Compiling
Thematic Reasoning

Theme Compiling

We conduct intensive theme analysis. Training our systems using response data to help us review and classify thematic signals to generate a full picture of what AI consistently surfaces within its results.

WANT A DEMO?

Live Demo

We're happy to share the output of our work, get in touch to arrange a demonstration call.

DISCOVER MORE

Choose your lane!

help

I want my old ranking data!

If you are after all the ranking, click and impression data you had before AI search then there are plenty of options out there for you that attempt to map AI search to those well used metrics. Choose them.


Avoid AI :(
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I want to explore rich AI responses!

Well that's the biggest step. Seeing what you had is no longer what you need. AI search isn't the same, so we aren't going to cling to the past either. Choose us.


Get in touch